Case Study / Action

Inhabit / arTea rooms

Client:  DCLG / Arts Council England

Hybrid successfully delivered a programme of arTea rooms in five empty spaces across Birmingham. The aim was to revitalise local high streets and explore how co-production and the transfer of community/ social assets might support this aim. Hybrid negotiated contracts and agreed use of spaces with commercial, community and small traders. We worked in partnership with neighbourhood fora, local community groups and delivered a cross section of services with youth groups, artists and places of worship. We recruited over 30 artists who delivered 16 new commissions, ran regular workshops over 400 days, which were attended by almost 2500 people, many of whom hadn’t previously participated in arts activity.

We produced the Marketing and Communications Campaign for Inhabit, as a result of carefully targeting journalists and identifying the right story, the initiative was featured on national TV, in national newspapers and radio programmes such as Woman’s Hour, BBC Breakfast TV and The Guardian. We successfully generated a strong web presence through social media and blogs, writing by commissioned artists generated considerable online interest.


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Hybrid Consulting