Case Study / Action

Happiness, Social Responsibility and Diversity

Client:  British Summertime / Arts Council England, West Midlands

Delivery of a high quality programme of activity from project development to realisation. Facilitated five artists’ commissions with Walsall New Art Gallery; The National Trust; Shire Hall, Stafford and Multistory, Sandwell.  The programme developed out of research that Hybrid had delivered. Produced a series of events for those crossing the arts, community and business sectors, audiences of between 60 and 120 with all events fully subscribed. Speakers included Ed Vaizey, MP, Mel Larsen, Consultant, Professor Andy Miah, Arts Council England and gallery and museums staff. Organisations benefited from access to shared critical thinking and new artists engagement. The BST marketing and communications campaign resulted in national, regional and specialist radio, on-line and print presence.  The programme included a comprehensive evaluation with tracking to clearly identify artist’s development.

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